Before Cole founded LYFE Motorsport, he used to work as a Porsche mechanic. But once the dice started rolling, he quickly grew his name and fame in the racing world, competing in several classes worldwide. After several successful years as a mechanic and racing instructor he decided to start his own workshop in 2014. LYFE Motorsport was born. It has a strong focus on engineering, preparing and building race cars. Four years later Cole also started producing the SIERRA Cars, an adrenaline-pumping, single-seater. In 2020 he became part of the infamous Pikes Peak nine-minute club riding the SIERRA Alpha up the hill. We gave the talented racing entrepreneur a call to find out more.
![COLE POWELSON: MECHANIC, RACER, ENGINEER, CAR BUILDER AND MOTORSPORT PROMOTER](https://d23zpyj32c5wn3.cloudfront.net/images/masonry_bricks/pictures/65336/big/LY1_2509.jpg?1632310498)