Europe’s premier motorcycle lubricant manufacturer Motul has announced a new relationship with the MCE Insurance British Superbike Championship to become an Official Partner for the 2014 season.
This new relationship will see Motul become the Official Lubricant Partner of the 2014 season and also the title partner of the Motostar British Championship, the platform for young aspiring riders to showcase their talents on both 125cc and Moto3 machinery.
Having won virtually all types of UK Motorcycle Racing Championships over the past few years, Motul have earned a renowned racing pedigree in the UK and many Global Championships including MotoGP. The partnership with MCE BSB and the Motul Motostar British Championship will further enhance the brand’s philosophy of helping develop riders and teams at every level of motorcycle sport. The new partnership will also offer selected opportunities for Motul Motostar riders to access the Motul supported teams in the MotoGP World Championship.
Motodirect’s Motul Brand Manager, Richard Barrett said: “BSB needs no introduction and this new relationship is great news for the Motul brand and every one of our customers. We will be working closely with the BSB team to bring some truly innovative promotions to the UK Motorcycle Market.” MCE Insurance British Superbike Championship Series Director Stuart Higgs concluded: “It is fantastic to announce a new partnership with Motul for 2014. As we countdown to the new season, this announcement shows that MCE BSB continues to be recognised as the perfect platform to showcase a Worldwide brand. Motul’s reputation for development in the sport will make them a valued partner to the series and the Motostar Championship.”
Motul, distributed by sole UK importer Motodirect Ltd.
