MEET AUTOCOUTURE MOTORING — BMW TASTEMAKER AND MOTUL SPECIALIST

AUTOcouture Motoring is now a MOTUL Specialist. Founded in 2009, the independent BMW performance modification, repair, and servicing center is based in Fair Lawn, New Jersey, USA. Though its focus is BMW-centric, the clientele includes other European marques like Porsche, Lamborghini, Mercedes, and McLaren.

The 18,000-square-foot indoor, temperature-controlled facility encompasses several lift bays, an alignment rack, inventoried products, long-term vehicle storage, and a full-service protective film application area. The outfitted space ensures that the finest customer vehicles are safely stored and serviced out of the elements.

Now in its 13th year, what started as a hobby of working on vehicles for friends and family has turned into a full-time organization fueled by a passion for cars, thanks to CEO Tom Limatola and the team of 12 employees. With three full-time BMW Senior Master Mechanics on staff with over 130 years of combined experience, the ACM team can handle any service or performance request, regardless of scope or scale. But behind every job, the correct fluid choice for routine service, modifications, track preparation, or motorsports is a crucial element of ACM's acumen.

The team routinely encounters clients with performance vehicles outfitted for the street and track realms. With an ever-changing list of modifications on each bespoke customer car, determining the best fluid services and intervals has become a specialty of ACM's staff. A street-oriented BMW build typically receives MOTUL's 8100 engine oil, which offers service interval longevity without sacrificing performance lubrication. At the same time, a track-focused BMW gets treated to 300V fluid, which improves power and protects the engine better but with shorter service intervals.

For years, AUTOcouture Motoring has backed a range of MOTUL fluids to prepare each serviced lubrication point for the road ahead, whether with 8100 and 300V engine oils, DCTF for dual clutch transmission gearboxes, Competition Gear Oil to properly outfit a vehicle's rearend, or the range of Racing Brake Fluids (RBF). It attributes its service success to the quality of the MOTUL solutions.

If you're in the United States and looking for a European car specialist with decades of motorsports and servicing experience that uses top-notch products, then AUTOcouture Motoring is your destination.