Motul Updates Powersports Labels With More Info and Tech

Arriving at retailers in the US and Canada this Summer, Motul has revamped our Powersport labels to better communicate the features and benefits of our products and easily connect the consumer to constantly updated product information and promotions via a new QR code. 

The label features a clear section showing the quality and performance level, along with new icons that show the product benefits in a way that is easy to understand at a glance. The product technical specs and applications are listed out so the customer knows that the product they buy will work for their needs. 

With the addition of a new QR code on the front of the label, customers can use their default camera app on most modern smartphones to visit an online landing page that will have more details on the Motul products and share current promotions dynamically as they happen.  

A new area of the label has been added that clearly states the quality and performance level of the oil over the standard. At a glance, you'll be able to understand the clear differences between a Mineral, Technosyntheses, and 100% Synthetic product.

The formulation of each product is designed to meet the highest requirements for each specific application. In addition to balancing our formulas for improved performance and protection, Motul also offers benefits like better cold starts, less smoke in 2-stroke applications, lower oil consumption, and many more. With this new label, we created icons to show the primary benefits that were taken into consideration so you can be sure you're choosing the right oil. 

The updated Powersports labels are designed to give you all the information needed to make a confident decision and #EmpowerYourRide with Motul lubricants! Check out the video below and look for the new labels in the US and Canada, arriving at local retailers throughout the Summer and Fall of 2020.