The Drum
Motul to launch new Hybrid line product with Garage Concept at Automechanika 2018
10.09.2018
DISCOVER THE HYBRID
Motul’s stylish, inclusive, quality-driven Garage Concept program will feature strongly on its diverse and information-packed booth at this year’s Automechanika Frankfurt, the world’s leading trade fair for the automotive service industry.
Motul will showcase its latest developments and innovations including a new product in its Hybrid line, show first-hand how the Garage Concept program can work for members of Motul’s Global Network, and put on display for the first time in Germany the new TVR Griffith – the result of a technical partnership between Motul and TVR.
Taking place between 11th and 15th September in Frankfurt, Germany, Automechanika will welcome Motul as one of 5,000+ exhibitors. The company’s distinctive red and white colors can be seen in Hall 9.1, Booth E39.
Let’s grow the business together!
Motul’s booth will feature the unique branding modules which form part of the Garage Concept program available within the Global Network. Potential members can see how their garage could look should they decide to join the program which offers not just branding but, more importantly, a wide range of benefits. Technical training via Motul School and support resources allow businesses tobecome specialists in the field of high-end lubricants, sharing of best practices helps increase professionalism and excellence, and an extended range of services ultimately helps profitability.
What’s not to like? Join us!
Moving up a gear with new Hybrid products
Motul’s Hybrid Range – the first of its kind on the market when launched - is going from strength to strength as the hybrid and full-electric car market continues to grow across the world. A range of Hybrid engine oils (SAE 0W8, SAE 0W12, SAE 0W16, SAE 0W20) will be prominently featured on the Motul stand and a brand-new product will be launched to join the range: e-ATF (Automatic Transmission Fluid).
Using the racetrack as a living laboratory
Motul’s philosophy of using racetracks to develop and refine products is in its bloodline, and the demands of racing offer the perfect living laboratory for innovation and ultimate product testing. Two successful racing partnerships of recent years are with British sportscar manufacturer, TVR, and former FIA WEC championship winners, Rebellion Racing. The all-new TVR Griffith model, lubricated by Motul using the racededicated 300V oil, will be on display together with a Rebellion TVR race simulator for visitors the chance to try their hand at a lap of the famous 14km Le Mans circuit!
Experts in excellence
Motul is justifiably proud of its staff’s knowledge, passion and expertise in the field of lubrication, but their skill in passing this on to customers is second to none! Motul experts from different departments (Business, Sales, Marketing, Technical) will be ready and available to welcome visitors during the week to share that same knowledge, passion and expertise on all things Motul. These experts include Egor Parienko, Head of Business Passenger Cars and Armin Bolch, Managing Director of Motul Deutschland.
The international Motul team will highlight the company’s extensive range of hightech automotive products and premium services, from its legendary 300V Motorsport
Line to the Hybrid Range, to the rest of the advanced engine lubricants including the 8100 range which is formulated to suit all passenger car needs, not forgetting maintenance
