On 2 December, the Motul Vietnam marketing team rolled out in Ho Chi Minh City an operation to promote the Scooter expert LE 10W40 lubricant. What better, to convince future users, than to offer them a free oil change? That's what was done, at the Youth Cultural House on a day when other activities were organised: presentation of the range of Motul products, contest consisting in riding between skittles, dance show, fashion parade, photograph sessions, appearance of the Philippine group Pitch Black Band...
Approximately 3,000 visitors took part in the event and 740 benefited from a free oil change! Motul made many contacts, distributing a large quantity of brochures and very many presents during games: Motul T-shirts and keyrings, samples of various products. The success of this day was reported on by television and several commercials were also broadcast. An example to be followed!
Photo credits: Le Thai Anh
