The Drum

Dorna in major cross-platform partnership upgrade with Motul!

25.06.2015

Commercial rights holders of the MotoGP™ World Championship, Dorna Sports S.L., and French lubricant manufacturer Motul are pleased to announce a significant new partnership agreement which includes MotoGP™ title sponsorship, licensing, as well as cross-platform involvement in the World Superbike and the Junior World Championships.

The 2015 season sees Motul as title sponsor for the Assen, Motegi and Valencia races; from 2016 the Argentinian round will be added to make it four, in a particularly long-term deal. Next season will prove significant for another reason as well, as Motul will take over as the Series sponsor for the World Superbike Championship.

Its involvement in the series will see track-side advertising at every one of its MotoGP™ and SBK races, thereby strengthening its customer reach. And, if proof is needed of just how far Motul is delving into the world of motorcycle racing, it will also provide technical support to the Asia Talent Team in the Moto3™ Junior World Championship.

Motul and Dorna Sports SL will also launch an innovative social media hub under the #MotoGPBuzz banner, which will provide fans with a one-stop destination to follow and interact with the stars of the MotoGP World Championship. Through #MotoGPBuzz, fans will be able to take part in social-media driven competitions as well as getting access to trend-spotting tools, so they don't miss any of the social conversation around MotoGP. This new platform will be launched in Q3 2015.

Hervé Amelot, President of Motul’s Management Board said “The extended collaboration between Dorna and Motul is a natural progression to our long-term commitment to motorcycle racing. There is now in place a global agreement which allows us to jointly work together in multiple areas over and above our technical partnerships with Factories and Teams, comprehensively supporting Dorna in its promotion and engagement in the sport.”

Commenting on the magnitude of this deal, Dorna CEO Carmelo Ezpeleta said: “Motul and Dorna Sports have reached a deal that we haven’t yet seen before. Not only is its title sponsorship of four races proof of how valuable a platform the MotoGP championship is, but its involvement in World Superbikes and the Asia Talent Team shows that we can offer the complete cross-platform reach to the world’s motorcycle community. I’m convinced that both Motul and Dorna Sports will reap tremendous benefits from the partnership.”