LILY LINDQUIST: THE MOTUL MODEL WHO ORGANIZES SUPERCAR EVENTS

Florida based Lily Lindquist has been gracing paddocks around the States wearing the bright red Motul colors as a track-side model. But away from the circuit, she organizes exclusive supercar events all across the US. Just before the global lockdown, she organized her first, the “Exotic Car Showdown” - with a little help from her friends at Motul.  

When I was 15 I was pursuing modeling. I was asked by a photographer if I was available for a fashion show at my local Lamborghini dealership. I did not even know how to spell Lamborghini at the time. The cars and the entire experience reminded me of art. Years later I found myself in the position to intern at the dealership. I worked my way to become a receptionist and then to a digital marketing specialist. I fell in love with the brand and the world around it. I eventually left to try and expand myself into other aspects of this industry. Since then I have traveled the world visiting various automotive manufacturers and brands.

I had helped plan another rally for the last few years when a participant asked me if I would help him execute our own. I was very hesitant and worried it wouldn’t be successful. I voiced all of my concerns to him and we decided that even if it was a flop, we just wanted to create something for our friends to enjoy. The 3-day rally was in Miami and we ended up having a turnout of 54 exotic cars and 95% or more were from the New York/New Jersey area. We had participants from all over the country. Rallies have so many opportunities for failing with all of the locations and moving parts but it was a blast and I would say we were successful. There is always room for improvement and I hope to implement some of those ideas in our rallies to come. 

There is definitely something special about being a Motul girl at an event. It is almost like being a performer where you’re labeled a character, the Motul girl, and not yourself. I really enjoy breaking down that barrier and connecting with other race fans at events. We're all there for the same passion. That being said, there is a stigma behind being a girl at a race. It used to bother me a lot more and I felt like I had something to prove, now I just let it be. It's fun for me to show people that, as a girl, I'm also an enthusiast and can teach them something too!